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Vian Bakir is a professor of journalism at … Vian Bakir is a professor of journalism at Bangor University in Wales in the United Kingdom who researches political communication, propaganda and national security. Among her contributions on the relationship between political communication and contemporary agenda-building, Vian Bakir defined Strategic Political Communication (SPC) as comprising 'political communication that is manipulative in intent, utilizes social scientific techniques and heuristic devices to understand human motivation, human behavior and the media environment in order to inform effectively what should be communicated – encompassing its detail and overall direction – and what should be withheld, with the aim of taking into account and influencing public opinion, and creating strategic alliances and an enabling environment for government policies – both at home and abroad'. Bakir (2010) argues that the era of web-based participatory media and convergence cultures, non-governmental and non-state actors, with their own virtual communities and networks that cut across national borders, use what she calls a 'sousveillant assemblage' to wield discursive power. Bakir has also written on the subject of how to hold Intelligence elites publicly accountable, detailing many barriers and failures in how civil society does this, but issuing guidelines and retaining some practical optimism that this can be improved.ctical optimism that this can be improved.
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Vian Bakir is a professor of journalism at … Vian Bakir is a professor of journalism at Bangor University in Wales in the United Kingdom who researches political communication, propaganda and national security. Among her contributions on the relationship between political communication and contemporary agenda-building, Vian Bakir defined Strategic Political Communication (SPC) as comprising 'political communication that is manipulative in intent, utilizes social scientific techniques and heuristic devices to understand human motivation, human behavior and the media environment in order to inform effectively what should be communicated – encompassing its detail and overall direction – and what should be withheld, with the aim of taking into account and influencing public opinion, and creating strategic alliances and an enabling envirostrategic alliances and an enabling enviro
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Vian Bakir
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