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The Ehrenberg-Bass Institute for Marketing … The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Based at the University of South Australia in Adelaide, Ehrenberg-Bass is an independent, not-for-profit research institute. Previously named the Marketing Science Centre, it was elevated to institute status in 2005 after recognition of over a decade of achievements. It is the first university institute devoted to marketing science. To signal the Institute's research philosophy it was renamed after two marketing academics, Professor Andrew Ehrenberg and Professor Frank Bass. During their careers, both Ehrenberg and Bass have championed the development of simple generalised laws that can be described mathematically and can be widely applied. Since its inauguration as an Institute, the team at Ehrenberg-Bass has continued to grow under the leadership of Director, Professor Byron Sharp. A team of over 60 Marketing Scientists are advancing marketing knowledge, busting pseudo-science and marketing myths, and teaching marketers how marketing really works and how brands grow. Along the way the Institute has received a number of awards and accolades. The Ehrenberg-Bass Institute is considered an authority on marketing by many of the world’s biggest brands. The team is making a global impact as it works with companies all over the world to help marketers to develop an evidence-based mindset, make smarter marketing decisions and grow their brands. The Institute benefits from the advice and counsel of three outstanding Advisory Boards in Europe, Australasia, and North America composed of senior executives that have shown an ongoing commitment to the Institute’s growth and objectives. However, while the Ehrenberg-Bass Institute is inspired by industry problems, it is fiercely independent and does not do advocacy research or allow any external parties to direct its research.y external parties to direct its research.
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The Ehrenberg-Bass Institute for Marketing … The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Based at the University of South Australia in Adelaide, Ehrenberg-Bass is an independent, not-for-profit research institute. Previously named the Marketing Science Centre, it was elevated to institute status in 2005 after recognition of over a decade of achievements. It is the first university institute devoted to marketing science. To signal the Institute's research philosophy it was renamed after two marketing academics, Professor Andrew Ehrenberg and Professor Frank Bass. During their careers, both Ehrenberg and Bass have championed the development of simple generalised laws that can be described mathematically and can be widely applied. mathematically and can be widely applied.
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