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Serge Becker (born in Paris) is a Swiss cr … Serge Becker (born in Paris) is a Swiss creative director, nightlife and hospitality designer, and impresario. He is known for his irreverent approach to design, adventurous programming of venues, and a multicultural audience. Becker is part of a second wave of New York City restaurateurs, that incorporated nightlife and theatrical elements into their design driven venues. A tightly curated guest list, staff casting, styling, and expert music selection were essential elements to this generation of hospitality operators, in addition to the traditional culinary focus. Becker in particular is known for using vernacular design references and transforming previously “undesirable spaces and locations” with a Cinderella effect. Becker was dubbed a “Cultural Engineer” by André Balazs in the New Yoal Engineer” by André Balazs in the New Yo
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