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Rootes Australia war die australische Nied … Rootes Australia war die australische Niederlassung der Rootes-Gruppe, eines britischen Automobilherstellers. Die Firma wurde gleich nach dem Zweiten Weltkrieg gegründet und importierte und vertrieb anfangs Fahrzeuge aus dem Vereinigten Königreich. 1946 begann Rootes Australia mit der Montage des Hillman Minx in Port Melbourne (Victoria). Dies war die erste britische Fertigung von Automobilen in Australien. 1954 hatte die Firma einen Anteil von 5,4 % am australischen Automobilmarkt erreicht und kündigte den Aufbau weiterer Produktionslinien an. Man kaufte daher ein 35 ha großes Grundstück in Harrisfield bei Dandenong (Victoria), aber das geplante Werk wurde nie gebaut. Hillman-, Humber- und Singer-Modelle wurden einige Jahre lang montiert und erfolgreich verkauft, wobei die Gesellschaft auch Autos baute, die aus Teilen aller drei Marken zusammengesetzt waren. Mitte der 1960er-Jahre jedoch kam die Rootes-Gruppe in Australien, wie auch im Vereinigten Königreich, durch fallende Verkaufszahlen und eine zunehmend unmoderne Modellpalette in Schwierigkeiten. Im Dezember 1965 fusionierte Rootes Australia mit der Chrysler Australia Ltd. und die Montageeinrichtungen wurden nach und nach von Port Melbourne an den Chrysler-Standort bei Adelaide transferiert. Chrysler ließ die Marke Humber schnell auslaufen, aber es wurden neue Hillman Hunter- und Arrow-Modelle eingeführt. 1973 gab Chrysler auch die Herstellung der Hillman-Modelle auf.h die Herstellung der Hillman-Modelle auf.
, Rootes Australia was the Australian affili … Rootes Australia was the Australian affiliate of the Rootes Group, a British motor vehicle manufacturing company. The company was formed immediately after the Second World War initially operating as an importing and distribution firm. In 1946, it began assembling Hillman Minx vehicles at Port Melbourne, Victoria. This was the first instance of a British motor manufacturer establishing a production line in Australia. By 1954, the company had gained a 5.4% share of the local market and subsequently announced plans to create a full local manufacturing facility. A 35-hectare site was acquired for this purpose at Harrisfield (now known as Noble Park), near Dandenong in Victoria. However, the proposed plant was never built. Hillman, Humber and Singer models were assembled successfully for a number of years. The company also produced models which were hybrids of the three makes. By the mid-1960s, falling sales and an ageing model line-up meant the Rootes Group was in trouble both in Britain and Australia. In December 1965, Rootes Australia was merged with Chrysler Australia. Assembly operations were continued at the Port Melbourne facility and Hillman cars, Humber cars and Commer trucks were now sold by Chrysler dealers. Chrysler was quick to phase out the Humber brand, however assembly of the Hillman Arrow and Hunter range was commenced in early 1967. Chrysler Australia also utilised Port Melbourne for assembly of the Dodge Phoenix from 1968 and Mitsubishi's Galant from 1971. The last Hillman Hunter was produced in November 1972, and, with Dodge Phoenix and Galant assembly transferred to Tonsley Park in South Australia at the end of 1972, the Port Melbourne facility was closed.2, the Port Melbourne facility was closed.
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Rootes Australia war die australische Nied … Rootes Australia war die australische Niederlassung der Rootes-Gruppe, eines britischen Automobilherstellers. Die Firma wurde gleich nach dem Zweiten Weltkrieg gegründet und importierte und vertrieb anfangs Fahrzeuge aus dem Vereinigten Königreich. 1946 begann Rootes Australia mit der Montage des Hillman Minx in Port Melbourne (Victoria). Dies war die erste britische Fertigung von Automobilen in Australien. 1954 hatte die Firma einen Anteil von 5,4 % am australischen Automobilmarkt erreicht und kündigte den Aufbau weiterer Produktionslinien an. Man kaufte daher ein 35 ha großes Grundstück in Harrisfield bei Dandenong (Victoria), aber das geplante Werk wurde nie gebaut., aber das geplante Werk wurde nie gebaut.
, Rootes Australia was the Australian affili … Rootes Australia was the Australian affiliate of the Rootes Group, a British motor vehicle manufacturing company. The company was formed immediately after the Second World War initially operating as an importing and distribution firm. In 1946, it began assembling Hillman Minx vehicles at Port Melbourne, Victoria. This was the first instance of a British motor manufacturer establishing a production line in Australia. By 1954, the company had gained a 5.4% share of the local market and subsequently announced plans to create a full local manufacturing facility. A 35-hectare site was acquired for this purpose at Harrisfield (now known as Noble Park), near Dandenong in Victoria. However, the proposed plant was never built.wever, the proposed plant was never built.
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Rootes Australia
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