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Pure Moxie is a memoir by Leda Sanford, th … Pure Moxie is a memoir by Leda Sanford, the first female publisher of a major national magazine, The American Home. The memoir - self-published in 2010 by iUniverse - highlights Sanford's career in magazine publishing. A review that ran in the Pacific Sun (newspaper) said Pure Moxie "is a book that is both a nostalgic look back (it's dedicated to Betty Friedan) at the post-Mad Men era—when General Motors and magazines were a big deal—and a nod toward the future, especially for increasingly creaky baby boomers, as Sanford became something of a visionary on promoting a new idea of aging and re-invention late in life."a of aging and re-invention late in life."
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Pure Moxie is a memoir by Leda Sanford, the first female publisher of a major national magazine, The American Home. The memoir - self-published in 2010 by iUniverse - highlights Sanford's career in magazine publishing.
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Pure Moxie
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