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The Montana Meth Project (MMP) is a Montan … The Montana Meth Project (MMP) is a Montana-based non-profit organization founded by businessman Thomas Siebel which seeks to reduce methamphetamine use, particularly among teenagers. The main venture of the MMP is a saturation-level advertising campaign of television, radio, print, and Internet ads that graphically depict the negative consequences of methamphetamine use. Common elements are the deterioration of each teenage subject's health and living conditions, amphetamine psychosis, moral compromise, and regret. As of 2010, the Meth Project has expanded its media campaign into seven additional states. As of March 13, 2013 the Meth Project, the umbrella organization of the Montana Meth Project, joined the Partnership for Drug-Free Kids in their efforts to reduce substance abuse among teefforts to reduce substance abuse among te
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