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Embedded customer relationship management … Embedded customer relationship management software is built-in to an ERP software and can usually not be used as stand-alone CRM software like Salesforce.com. It has the following characteristics:
* functionalities in marketing, sales and service are integral part of the order-to-cash process within an ERP solution
* deep process integration and seamless data flows from marketing, sales and service to invoicing but less feature rich than best-of-breed marketing, sales and service software
* shared master data for customers, contacts, partners, products and prices
* same user interface and application server on the same database for all users server on the same database for all users
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rdfs:comment |
Embedded customer relationship management … Embedded customer relationship management software is built-in to an ERP software and can usually not be used as stand-alone CRM software like Salesforce.com. It has the following characteristics:
* functionalities in marketing, sales and service are integral part of the order-to-cash process within an ERP solution
* deep process integration and seamless data flows from marketing, sales and service to invoicing but less feature rich than best-of-breed marketing, sales and service software
* shared master data for customers, contacts, partners, products and prices
* same user interface and application server on the same database for all users server on the same database for all users
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rdfs:label |
List of embedded CRM systems
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