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饥饿营销是商家為銷售產品而採取的一种营销策略和心理策略，商家故意營造商品的稀缺性以刺激消费者的購買欲望，消費者此時猶如處於一種飢餓狀態，並產生非理性購物念頭。
, Hunger marketing is a marketing strategy s … Hunger marketing is a marketing strategy specially focusing on the emotions of human beings. Hunger marketing is a psychological strategy that focuses on the desire of consumers, making them hungry thus having strong desire to buy products which other people also want to buy. By stimulating psychology, it drives people into emotional rather than rational decision making by means of driving up the scarcity of the product. This marketing strategy boosts people’s interest, and through word-of-mouth helps businesses have more potential customers. Research suggests that the scarcity of product attracts consumer attention, increases the perceived value of the product, and encourages creative usage of the product. encourages creative usage of the product.
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| rdfs:comment |
Hunger marketing is a marketing strategy s … Hunger marketing is a marketing strategy specially focusing on the emotions of human beings. Hunger marketing is a psychological strategy that focuses on the desire of consumers, making them hungry thus having strong desire to buy products which other people also want to buy. By stimulating psychology, it drives people into emotional rather than rational decision making by means of driving up the scarcity of the product. This marketing strategy boosts people’s interest, and through word-of-mouth helps businesses have more potential customers. Research suggests that the scarcity of product attracts consumer attention, increases the perceived value of the product, and encourages creative usage of the product. encourages creative usage of the product.
, 饥饿营销是商家為銷售產品而採取的一种营销策略和心理策略，商家故意營造商品的稀缺性以刺激消费者的購買欲望，消費者此時猶如處於一種飢餓狀態，並產生非理性購物念頭。
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| rdfs:label |
飢餓營銷
, Hunger marketing
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