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Howard Moskowitz is an American market res … Howard Moskowitz is an American market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of as applied to the food industry.e idea of as applied to the food industry.
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Howard Moskowitz is an American market res … Howard Moskowitz is an American market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of as applied to the food industry.e idea of as applied to the food industry.
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Howard Moskowitz
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