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The country-of-origin effect (COE), also k … The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling, which may refer to where: a brand is based, a product is designed or manufactured, or other forms of value-creation aligned to a country. Since 1965, it has been extensively studied by researchers.s been extensively studied by researchers.
, Der Country-of-Origin-Effekt bzw. Herkunft … Der Country-of-Origin-Effekt bzw. Herkunftslandeffekt beschreibt den Einfluss, den das Image des Herkunftslandes auf die Wahrnehmung eines Produktes beziehungsweise einer Dienstleistung haben kann. Dieser Effekt kann von Unternehmen auch bewusst im Rahmen von Imagetransferstrategien für die Vermarktung ihrer Produkte genutzt werden.Vermarktung ihrer Produkte genutzt werden.
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The country-of-origin effect (COE), also k … The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling, which may refer to where: a brand is based, a product is designed or manufactured, or other forms of value-creation aligned to a country. Since 1965, it has been extensively studied by researchers.s been extensively studied by researchers.
, Der Country-of-Origin-Effekt bzw. Herkunft … Der Country-of-Origin-Effekt bzw. Herkunftslandeffekt beschreibt den Einfluss, den das Image des Herkunftslandes auf die Wahrnehmung eines Produktes beziehungsweise einer Dienstleistung haben kann. Dieser Effekt kann von Unternehmen auch bewusst im Rahmen von Imagetransferstrategien für die Vermarktung ihrer Produkte genutzt werden.Vermarktung ihrer Produkte genutzt werden.
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Country-of-Origin-Effekt
, Country-of-origin effect
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