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Corporate Architecture ist eine Unterkateg … Corporate Architecture ist eine Unterkategorie von Corporate Design, selbst Unterkategorie von Corporate Identity und bezeichnet das Ziel, die Unternehmensphilosophie durch architektonische Zeichen zu demonstrieren. In den letzten Jahren wird der Begriff auch vermehrt in der Unternehmensberatung verwendet. Durch die zunehmende Komplexität benötigen Unternehmen generalistische Beratungskompetenz zur Schaffung formeller und informeller Strukturen. Wie Baukünstler koordinieren Unternehmensarchitekten unterschiedliche Dienstleister um diese Strukturen zu designen bzw. zu bauen und wenden zahlreiche Beratungsfelder wie beispielsweise Change Management und Diagnostik kombiniert an.e Management und Diagnostik kombiniert an.
, Corporate architecture refers to the use o … Corporate architecture refers to the use of architectural design to construct physical spaces (buildings, workplaces, etc.) that can promote the corporate image of a corporation. During the 20th century corporate architecture was able to transition from designs with mainly function in mind to more creative endeavours, which are able to be an architectural expression of the firm’s institutional identity and play a role in stakeholders’ image of the organisation.n stakeholders’ image of the organisation.
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Corporate Architecture ist eine Unterkategorie von Corporate Design, selbst Unterkategorie von Corporate Identity und bezeichnet das Ziel, die Unternehmensphilosophie durch architektonische Zeichen zu demonstrieren.
, Corporate architecture refers to the use o … Corporate architecture refers to the use of architectural design to construct physical spaces (buildings, workplaces, etc.) that can promote the corporate image of a corporation. During the 20th century corporate architecture was able to transition from designs with mainly function in mind to more creative endeavours, which are able to be an architectural expression of the firm’s institutional identity and play a role in stakeholders’ image of the organisation.n stakeholders’ image of the organisation.
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Corporate Architecture
, Corporate architecture
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