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Christian Homburg (* 13. Januar 1962 in Gomadingen) ist ein deutscher Professor für Betriebswirtschaftslehre und Marketing. Seine Spezialgebiete sind unter anderem Marktorientierte Unternehmensführung, Kundenbeziehungsmanagement und Vertriebsmanagement.
, Christian Homburg (born 1962 in Gomadingen … Christian Homburg (born 1962 in Gomadingen, Baden-Württemberg, West Germany) is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management. Furthermore, from 2006 until the 2010, Homburg was the exclusive managing director of the Mannheim Business School. In addition to his academic position, he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy firm.international management consultancy firm.
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rdfs:comment |
Christian Homburg (* 13. Januar 1962 in Gomadingen) ist ein deutscher Professor für Betriebswirtschaftslehre und Marketing. Seine Spezialgebiete sind unter anderem Marktorientierte Unternehmensführung, Kundenbeziehungsmanagement und Vertriebsmanagement.
, Christian Homburg (born 1962 in Gomadingen … Christian Homburg (born 1962 in Gomadingen, Baden-Württemberg, West Germany) is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management. Furthermore, from 2006 until the 2010, Homburg was the exclusive managing director of the Mannheim Business School. In addition to his academic position, he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy firm.international management consultancy firm.
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Christian Homburg
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